<div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/conversion/1040513460/?label=CwxPCKTchXMQtPOT8AM&amp;guid=ON&amp;script=0">
Get Started
I'm interested in Whitepaper
Everything
Retail
Offer Management Platform
Personalization
Data
Behavioral Targeting
CPG
Digital Promotions
Analytics
Trends
Artificial Intelligence
CPG Industry
AI
eCommerce
Retail Industry
Shopper Marketing
Omnichannel Marketing
Business Intelligence
Behavioral Insights
Predictive Purchase Data
Security
Universal Mobile Offers
holiday promotions
Affiliate Marketing
Offline Retargeting
Online-to-Offline
Big Data
Data Privacy
Direct To Consumer
O2O Marketing
Email Marketing
Machine Learning
Mobile
Whitepaper
First-Party Data
Path-to-purchase
Data Science
Loyalty
Offer Validation
Promotion Fraud
Case Study
Retailers
BOPIS
Dynamic Email
Events
Maximize Margins
Travel Marketing
brand marketing
Direct Mail
Enterprise marketing
Offer Value Testing
Social
Behavioral Economics
Brand Direct
CPG Marketing
Customer Attribution
Customer Behavior
Promotional Analysis
Purchase Data
Retailer Specific Codes
Universal Digital Coupons
code-less ecomm offers
dynamic single-use ecomm codes
eReceipt Rewards
retail marketing
webinar
Buyer Checklist
Company Culture
Consumer
Consumer Behavior
Consumer Experience
Geo-targeting
POS System
Pomotional Analysis
Print At Home
Products
Real Time Marketing
Report
Smart Discounting
Smart Offers
The Coupon Bureau
The RevTrax Universal Mobile Coupon
Third-Party Cookies
8110 Barcodes
A/B Testing
Automotive
Behavioral Marketing
CTO
Contactless Payments
Customer Experience
Customer-centric
Data Driven Strategies
Data Ecosystem
Data Services
Display Re-Targeting
Email Service Providers
Free Trial
Mobile Coupons
Mobile Wallet
PPC
Paid Search
Pandemic
Price Sensitivity
Product Releases
Promotional Marketing
RFP Design
RFP Generation
Reinforcement Learning
Sustainability
Virtual Roundtable
Year in Review
auto
covid-19
financial services
financial services marketing
mcommerce
patent
shopper knowledge
travel

Whitepaper Posts

Grow & Leverage First-Party Purchase Data for Meaningful Growth
Uncover Truer Insights with Behavioral Economics & Silent Observation
July 21, 2017
The Overlooked Gold Mine of First-Party Purchase Data
How to Create, Capture, & Leverage First-Party Purchase Data to Drive Meaningful Growth (part 1 of 2) Author: Jonathan R. Pinney Not all digital coupons are created equal. You may be asking why that ...
March 5, 2017

SUBSCRIBE

Receive our insights directly in your inbox.

Sign up to recieve valuable industry insights from the RevTrax team.

Taking the Mystery Out of Measuring Social Promotion Effectiveness
The Unique Power and Value of Social Promotions Social Promotions have a special ability to drive trial and loyalty far beyond other types of digital coupons – by combining the activation power of a ...
September 13, 2016
How to personalize and target promotions without a CRM program
Introduction Every brand team knows that certain messages resonate with a target audience while others do not. After all, finding and delivering the appropriate message to the appropriate audience is ...
August 15, 2016
OfferArchitect™: The New Paradigm for Digital Offer Testing
Introduction Building an effective digital offer is no easy task, with many different aspects going into it.  Of course, there is the finance side: figuring out budgets and the best discount for your ...
June 28, 2016
How to Measure & Compare the Real Distribution Costs of Promotions
Freestanding Insert (FSI) Distribution Holds On – But How? Promotions industry executives, and self-declared pundits, often claim that the demise of the printed freestanding insert is imminent, soon ...
March 31, 2016
The Future of Digital Promotion Intelligence
Performance Assessment Accurate data collection and analysis are fundamental processes in assessing business performance. Common metrics such as sales revenue, product cost, and profit margin are the ...
March 31, 2016
How to write a ‘killer’ digital coupon request-for-proposal
Introduction RevTrax often receives and answers requests for proposals (RFP) from consumer package goods companies looking for a digital coupon provider. The irony? We dedicate an extraordinary ...
March 31, 2016
The Art & Science of Personalized Offers
Offer Types Targeted and personalized offers have much higher levels of engagement versus anonymous ‘spray-and-pray’ incentives. Targeted and personalized offers are closely related but they are not ...
March 31, 2016